Introduction
As an Eduqat user, maximizing the performance of your online education business is paramount. Understanding your audience's behavior and optimizing your marketing strategies are crucial aspects of achieving success. In this guide, we'll explore the integration of two powerful analytics tools, Google Analytics and Meta Pixel, into your Eduqat site. These tools provide invaluable insights that can help you enhance your marketing efforts, improve user experience, and ultimately grow your business.
Google Analytics
To integrate Google Analytics into your Eduqat website, you'll need a Measurement ID provided by Google. The Measurement ID serves as a unique identifier for your web data stream, connecting your site to Google Analytics for data analysis and reporting.
Finding Your Measurement ID
Navigate to the Admin section of Google Analytics.
Click on Data Stream in the Data Collection and Change section.
Select the Web tab and click on your web data stream.
Locate the Measurement ID in the first row of data stream details.
Integrating Google Analytics with Eduqat
Access your Eduqat School Dashboard.
Navigate to Settings and enter your Measurement ID into the designated field.
Save the changes, and you're all set to track and analyze your website traffic effectively.
Meta Pixel
Meta Pixel Access Token facilitates the transmission of data from your Eduqat site to Meta Pixel via the Conversions API. This enables you to track and optimize advertising campaigns across various Meta platforms.
How to Track Page Event Using Meta Pixel ID
Page event is an event that occurs when someone visits a page on your Eduqat site. To track page event, you need to have a Meta Pixel ID, which is a unique identifier for your Meta Pixel.
To get your Meta Pixel ID, follow these steps:
Log in to your Meta Business account, and go to Business Settings.
Go to Data Sources, then select Pixels, and create or select a Pixel.
Go to Settings, and copy your Dataset ID, which is the same as your Meta Pixel ID.
To link your Eduqat site to your Meta Pixel, follow these steps:
Log in to your Eduqat account, and go to Eduqat Dashboard.
Go to Settings, then select Tracking Code and Analytics.
Meta Pixel, and paste your Meta Pixel ID to the Meta Pixel ID field.
Save your changes.
How to Track Orders Event Using Meta Pixel Access Token
Meta Pixel Access Token is a secret key that allows you to send data from your Eduqat site to Meta Pixel using the Conversions API, which is a server-side method of tracking events. This can help you measure and optimize your advertising campaigns on Meta platforms, such as Facebook, Instagram, Messenger, and WhatsApp.
To track orders event using Meta Pixel Access Token, you need to follow these steps:
Accessing Business Settings
Log in to your Meta Business account.
Click on the Business Tools icon and select Business Settings.
Assigning a Pixel to Your System User
Navigate to the Data Sources tab and select Pixels.
Add a Pixel and manually add the pixel code to your website.
Assign a system user to manage the Pixel and generate an Access Token.
Integrating Meta Pixel with Eduqat
Log in to your Eduqat account and access the Eduqat Dashboard.
Navigate to Settings and select Tracking Code and Analytics.
Paste the Access Token into the designated field and save the changes.
Setting up the Conversions API
Access the Events Manager in your Meta Business account.
Create a new integration for the Conversions API and set it up manually.
Verifying Custom Event
After completing the setup, verify the custom event on your website to ensure proper tracking.
Conclusion
By integrating Google Analytics and Meta Pixel into your Eduqat site, you gain valuable insights into your audience's behavior and the effectiveness of your marketing campaigns. Leveraging these analytics tools empowers you to make data-driven decisions, optimize your strategies, and drive the success of your online education business. Start tracking, analyzing, and improving today! 🚀